Wednesday, February 1, 2012

Easy Shortcuts for Increasing Blog Traffic

Mike Licht
Have you launched a company blog to promote your brand? If you’re already generating quality content on a consistent basis, you need to promote your blog to gain traffic and raise brand awareness.

With limited time and resources, what’s the indiepreneur to do? Here are a few Information Slinger approved articles for quick (and cheap!) ways to generate blog traffic:

How to Promote Your Blog With Only $100 offers tips for (mostly) free blog promotion. Some tips, such as gaining a following in Twitter and getting involved in the blogosphere will take a lot of time, effort and strategy (but are probably worth the effort!). The minimum shortcuts to success:  Activate Google Alerts for mentions of your business or brand, and offer giveaways and donations to charity.

How to Promote Your Business Blog with Social Media offers tips for utilizing the strength of social networking. Highlights include: Use automated feeds to push content automatically from their blog to select social networks. However, remember to follow the 80/20 rule. Only 20 percent of your posts should be promotional; the rest should provide value to your customer.

How Not to Promote Your Blog by the folks at ProBlogger provides an overview of blog etiquette. The best tips include: Be genuine. Focus on writing for your customers (rather than search engine optimization), and avoid cold-calling for link exchanges.

Do you blog for your business? Here’s your chance to show us what you’re working on! What topics have generated the most interest?

Today, I picked up The Huffington Post Complete Guide to Blogging at the public library. I'll review it, and let you know if it's worth the read.

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