Should You Use Groupon?

Flickr User Jo Jakeman

I’m a self-proclaimed cheapskate, and as a customer, I love using Groupons. But a friend and I were discussing the recent horror stories we’ve heard from local business owners’ Groupon experiences.

As a small business owner, should you use Groupon or other deal-of-the-day websites to promote your business?

After reading these articles, I’d say the consensus would be: Perhaps, but use extreme caution! Check out this ‘net roundup for yourself.

The Social Media Examiner makes these important points: Groupon is not for everyone, and carefully weigh the pros and cons against your business objectives. They ask some poignant questions regarding your expectations and offer tips for success if you decide that Groupon is a solid move.

PC World focuses on the cons of using Groupon for your business. This article demonstrates how Groupon may not help you achieve promotional goals and may cost you money, branding, and client perception.

Inc. offers solid tips for using Groupon appropriately for your business’s price points, limitations, staffing levels, and marketing buzz.

So before you buy into the Groupon buzz, make sure you do your homework!

Have you used Groupon as a customer? What worked, and what didn’t? Have you thought about using deal sites for your local business?